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Advertisers stating they are closing out a particular product can do so where the advertiser will no longer carry that product. The reason given for the sale must be true. Click here for specifics.Įmergency sales must be for a limited period of time, and only include products that are affected by the emergency. At the end of the sale period, retailers can, in good faith, convert the sale price to a new regular price if they no longer claim a savings. Retailers can advertise “sales” where they are offering a significant reduction in price for a limited period of time. The phrase “wholesale price” can be used if that price is comparable to the price charged by wholesalers. For example, the phrase “factory to you” can be used where the advertiser actually makes the product. Such phrases are appropriate under certain circumstances. 'Factory to you,' 'factory direct,' 'wholesaler,' 'wholesale price' Click here for specifics.Ī price comparison to an imperfect product must include a clear disclosure, among others, that such comparison applies to the price of the product if perfect. An advertiser can use a list-price non-deceptively where it does not claim a savings, and includes certain disclosures. List prices comparisons may mislead the consumer where they are not to a price at which substantial sales of the product have occurred. Comparison with current price of comparable products or services sold by the advertiser or by othersĪdvertisers must be reasonably certain that the compared to price does not appreciably exceed the price at which substantial sales for the comparable product have been made. Comparison with current price of identical products or services sold by othersĪdvertisers must be reasonably certain that the compared to price does not appreciably exceed the price at which substantial sales for the identical product have been made. If no sales had been made at that price, the advertiser must be sure that the markup on the higher priced product is similar to other products. When comparisons are made to a former selling price, it must be to a bona fide price that has been offered for a reasonable time. In addition, when offering a price match guarantee, the offer should be made in good faith, include all necessary information to take advantage of it and not place an unreasonable burden on the consumer who wants to take advantage of the offer. When comparing prices to one’s own former selling price, current price of others, list prices, wholesale prices, or to items which are imperfect, it is important to make sure that consumers have all the necessary information to make an informed purchase. Comparative Price, Value and Savings Claims All advertising that may mislead or deceive consumers should be avoided. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request.

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Please click at the end of a paragraph to access the entire section in detail or click here to go directly to the full text version.Īdvertisements should be truthful, sincere offers to sell.

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BBB Code of Advertising - SummaryĮach section of the BBB Code of Advertising is summarized here to help you select the parts of the Code that apply to your specific situations. It is impossible to cover fully the wide variety of advertising practices by specific standards in a code such as this, which is designed to apply to the offering of all goods and services in all forms of media.

These basic advertising standards are issued for the guidance of advertisers, advertising agencies and advertising media.

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